MCG
CM Family · Est. 2017

We build companiesworth keeping.

8 companies. Marketing, finance, education,
real estate, media, and digital assets.
Started from zero. Operated every day.

8
Companies
6
Sectors
2017
First company
9.8M
Followers
MIA / NYC--:--Scroll
Chapter 01 / 08
Marketing · Est. 2019

EDST

Growth that never sleeps.

Visit site
+1.1M followers
▲ 30K+ clients
❤ 48.2K · 2m ago
Quickie →
Chapter 02 / 08
Business Funding · Est. 2026

Quickie

Funding in minutes. Not weeks.

Visit site
Funding offer Live
$48,500
Working capital · repaid from revenue
Connecting your bank…
⏱ 5 min application
✓ Approved
Quickie Recovery →
Chapter 03 / 08
Recovery · Est. 2026

Quickie Recovery

Money you didn’t know was yours.

Visit site
Foreclosure surplus
Tax sale overage
Repo refund
Case tracker● Paid out
Filed
Verified
Approved
Check issued
Quickie Mortgages →
Chapter 04 / 08
Mortgages · Est. 2026

Quickie Mortgages

Lenders compete. You win.

Visit site
Lender A
30-yr fixed
6.49%
Lender B
30-yr fixed
6.42%
Lender C
30-yr fixed
6.55%
3 lenders matched · no hard pull
Pod Squad →
Chapter 05 / 08
Education · Est. 2026

Pod Squad

School that feels like play.

Visit site
Mon · Home
Tue · Pod
Wed · Home
Thu · Pod
Fri · Spanish
Playbook Real Estate →
Chapter 06 / 08
Real Estate · Est. 2017

Playbook Real Estate

The money is made on the buy.

Ground-up · 24 units
Value-add · repositioned
Success Media →
Chapter 07 / 08
Media & IP · Est. 2020

Success Media

Owned media, compounding quietly.

MUSICNo. 01
The producers quietly running the charts
20+ publications
Domains · Trademarks
Block Opps →
Chapter 08 / 08
Digital Assets · Est. 2021

Block Opps

Conviction, on-chain.

TAO
₿ Core holding
Block #912,408
Staked · compounding
All eight companies ↓
The index

Eight companies. One family.

Every company below was started from zero and is owned and operated by the family today. Each has its own brand, its own team, and its own front door. Same weight, same care — select any one for a closer look.

08 holdings · 2026
Swipe
EDSTQuickieQuickie RecoveryQuickie MortgagesPod SquadPlaybook Real EstateSuccess MediaBlock OppsEDSTQuickieQuickie RecoveryQuickie MortgagesPod SquadPlaybook Real EstateSuccess MediaBlock Opps
Marketing & GrowthBusiness FundingAsset & Surplus RecoveryMortgage MarketplaceEducation & FamilyReal Estate Investment & DevelopmentDigital Media & IPDigital Assets & Decentralized AIMarketing & GrowthBusiness FundingAsset & Surplus RecoveryMortgage MarketplaceEducation & FamilyReal Estate Investment & DevelopmentDigital Media & IPDigital Assets & Decentralized AI
The thesis

We build companies from zero, own them outright, and run them for decades — not exits.

01

Build

We start companies from zero — product, brand, team, and cash flow. No outside money, no shortcuts. We build the whole thing.

02

Own

We hold for the long term. Permanent capital and a patient horizon — no fund clock, no forced exits, no one to answer to but the customer.

03

Operate

We run what we own. Operators, not allocators — close to the product, close to the team, close to the cash flow, every single day.

How we operate

Six principles. No exceptions.

The same discipline runs through every company in the family — whether it was founded last quarter or nine years ago.

  1. 01

    Operator’s edge

    We’ve built the companies we own. That operating scar tissue is how we underwrite everything else — we know what good looks like because we’ve done it.

  2. 02

    Cash flow first

    We back businesses that pay their own way. Profit and durability over hype and headlines — cash flow funds the next bet.

  3. 03

    Own the stack

    We build our own technology, our own brands, and our own distribution. Owning the rails is how margins — and optionality — compound.

  4. 04

    Concentrated conviction

    A focused family of companies we understand deeply, not a spray of line items. We’d rather own a few things well.

  5. 05

    Build, then reinvest

    Start from zero, get to cash flow, then reinvest the proceeds into the next company. Patience does the rest.

  6. 06

    Reputation compounds

    We move fast, keep our word, and treat partners the way we’d want to be treated. Reputation compounds longer than any deal.

Christopher McGinnis speaking on stage
Christopher McGinnis
Founder & Principal · MCG
The founder

Started working at ten. Never really stopped.

Christopher McGinnis started working professionally at ten — as an actor and a musician — and launched his first company at nineteen. That company, a boots-on-the-ground real estate business, became the seed of everything that followed.

In 2019 he founded EDST and built it, without outside capital, into one of the most prolific growth engines in the creator economy. Its cash flow funded the next company, and the next: a media and IP estate, a digital-asset portfolio, and — in 2026 — the Quickie family of finance brands and Pod Squad.

He still operates every company in the family, every day — close to the product, the team, and the customer. The businesses are different. The discipline is the same.

Started working
Age 10 — actor & musician
First company
2017, at nineteen
Today
8 companies, owned & operated
Audience
9.8M · @chrismcg
Based
Miami · New York
Follow @chrismcg
Connect

Let’s build something worth keeping.

For partnerships, acquisitions, capital, or press — reach out directly. Every serious note gets read.

Operator
Hands-on building — strategy, growth, and execution inside the company.
Acquirer
Buying durable, cash-flowing businesses to own for the long term.
Capital partner
Backing founders with capital, distribution, and operating know-how.
Incubator
Starting new brands from zero inside the family.
Emailchris@edst.com
Social
@chrismcg@everydaysuccessteam

Delivered directly to the founder’s office.